Great Sony Cyber-Shot DSC-TX10 Reviews,Prices, Features & Specifications

I am so blown away by the rocket scientists that Sony has hired into their camera division. Not only are these guys geniuses but they have incredible marketing skills. Let's start with the marketing and market research because that's where the process begins. They somehow got into the minds of every buyer of point & shoot cameras and figured out what it is that people want. And to put it simply, they wanted small, sleek, convenient, easy to use, cameras with lots of hi-tech features that worked automatically for them. The companies who sell the disposable cameras have figured out half of the equation but not all of it. They provide small, easy to use cameras, but sadly, no hi-tech features.

Back to Sony.

So, after determining the needs of the market the challenge to them was to some how create a small camera that could be carried in a purse or shirt pocket and fill it with some goodies not found in the disposable camera.

New Sony Cyber - Shot Point & Shoot Cameras

And fill it with goodies they did! I wasn't in on the brainstorming sessions but I'd imagine that they went something like this. "Lets take all of the technology that we put into our professional quality DSLR cameras and make it fit into a little point & shoot camera" And after the laughter died down the folks in the room got down to business and created a series of cameras with the most amazing features.

Just imagine having a little pocket sized camera with lenses that shoot 10 megapixels. And then have image stabilization so that there are no blurry pictures. Then add 10-20 zoom capabilities so that the far away stuff can become up close and personal. And then to add facial recognition so that your camera can tell when YOU are in the picture, and even know when you are smiling or not.

To make it even more useful to you they then added sound and music tracks and graphic touchups. And even though the fantastic LCD screens on the back of the camera show sharp beautiful pictures they wanted even more and made it so you could easily send your pictures and video to your new giant sized Hi-Def Television so that viewing all of your captured memories could be done as a group and not by passing 3x5's around the room.

I could go on and on about the amazing features of the new line of Sony Cyber-Shot Point & Shoot cameras but I think that everyone owes it to them selves to visit a camera store and actually hold on in their hands. They are a designer dream. Beautiful colors, sleek ergonomic masterpieces that hide the power inside their shells.

sony cyber shot dsc-tx10

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